Privacy Policy

Effective date: 5/24/2019

This Privacy Policy (the “Policy”) explains how Brooks Bell Interactive, Inc. (“us,” “our,” or “we”) collects, uses, discloses, and protects personal information that we collect from you through the website (the “Website”).

Information We Collect About You

When you use or access the Website, we may collect personal information, such as the following:

  • Contact information, such as name and email address. 

  • Demographic information, such as your age.

  • Colonoscopy information, including the date of your last colonoscopy, the number of polyps removed, and whether any polyps removed were pre-cancerous.

  • Information you choose to submit through a free text field on the Website, including any information regarding your medical history or condition that you provide.

  • Any other information you submit when you contact us through the Website.

We also may collect certain other information automatically when you visit the Website, such as the following:

  • Browser and Device Information: Certain information is automatically collected by most browsers or through your device, such as information about your device (such as IP address and MAC address), operating system, and Internet browser. We use this information to ensure that the Website function properly.

  • Cookies: Cookies are pieces of information stored directly on the computer or mobile device that you are using. Cookies allow us to collect information such as browser type, time spent on the online services, pages visited, referring URL, and other website traffic data. We may use cookies for purposes such as determining what features interest our visitors, revising our site features or operations, and as further described below. For more information, see the Your Choices section of this Policy.

  • Google Analytics: Google Analytics uses cookies to help us analyze how visitors use the Website. The information generated by the cookies about your use of the Website includes your IP address. If you so choose, you may be able to opt out by turning off cookies in the preferences settings in your browser. For more information on Google Analytics, including how Google Analytics collects, uses, and discloses information, refer to the following page:

  • IP Address: Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address may be identified and logged automatically in our server log files whenever a user accesses the Website, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems, and administering our Website. We may also derive and collect your approximate location from your IP address to understand from what regions of the world our website visitors come.

  • Location Information: We may receive your approximate location or data that indicates your approximate location, such as your IP address. 

How We Use Your Information

We may use, copy, reproduce, condense or otherwise edit the information you provided, and we may use personal information that we collected about you, by displaying or including such information on the Website and/or other media and channels related to 50 Colonoscopies Under 50 and affiliated efforts, for purposes that include the following:

  • Promoting the awareness of colon cancer and the role of colonoscopies in the detection of colon cancer, as well as for the promotion of the Website and in connection with other health-related promotions.

  • Providing the Website and our services to you and others.

  • Operating, evaluating, and improving our organization.

  • Understanding how you and other visitors use our Website and to determine what features and services may interest you and others.

  • To revise our site features or operation.

  • To communicate with you and others and respond to requests, including for marketing purposes.

  • Calculating user levels and diagnosing server problems.

  • Storing information about your preferences and recognizing you when you use the Website.

  • Determining your location.

  • Protecting the legal rights, property, safety, and security of us, our users, and others.

  • Complying with applicable law and industry standards and enforcing our policies, terms of use, or rights arising from contracts.

  • For such purposes as you may authorize at the time you submit the information.

Disclosure of Your Information

We may disclose personal information we collect about you:

  • To other website visitors.

  • To our customers.

  • To our affiliates.

  • To our business partners.

  • To our contractors, service providers, and other third parties we use to support our organization.

  • To others who receive the information through channels related to us or 50 Colonoscopies Under 50 and affiliated efforts.

  • To communicate with you and others, including to market the Website, our services, and 50 Colonoscopies Under 50.

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

  • To enforce our policies, terms of use, or rights.

  • To investigate or prevent unlawful activities or misuse of the Websites.

  • To protect the rights, property, or safety of us, our users, or others.

  • To a buyer or other successor or organization in the event of an actual or potential merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, including as part of bankruptcy, liquidation, or similar proceeding.

  • For such purposes as you may authorize at the time you submit the information. 

Your Choices

You may choose not to provide the personal information we request. However, not providing information we request may restrict your ability to use certain features of the Website. For example, you may be able to restrict the collection of personal information or functionality through your device's operating system or by disabling cookies, but doing so may prevent you from using the functionality of the Website. Some Internet browsers have a “do-not-track” feature that let you tell websites that you do not want to have your online activities tracked. At this time the Website does not respond to browser “do not track” signals. We may allow third parties to use the Website to collect personal information about your online activities over time and across different websites, applications, and other online products or services.


We maintain safeguards intended to protect the personal information collected through the Website. 

Changes to this Policy

We may update this Policy to reflect changes in our privacy practices at any time and without prior notice to you. When we do so, we will update the Effective Date of the Policy, above. We encourage you to periodically review this Policy for the latest information on our privacy practices.

Contacting Us

If you have any questions or comments about this Policy or our privacy practices, please contact us at:

711 Hillsborough Street #200, Raleigh, NC  27603